We will create a strategic, audience-centered marketing and communications plan, that elevates and enhances our internal and external stakeholders’ awareness of the college’s identity, missions, and accomplishments. Our strategic communications plan will facilitate people’s identification with, pride in, and loyalty toward the college; increase resources; accomplishing the strategic plan's goals; and raise our reputation in Texas and the nation.
We Will Create an Integrated Marketing and Communications Plan
Actions:
- Develop a marketing and communication plan that raises the college’s visibility and national reputation
- Create a targeted messaging and dissemination strategy for key audiences
- Implement a comprehensive internal communications strategy for sharing information within ArtSci
- Train and support faculty to communicate with the public and media through workshops
- Create in-house internships for student journalists to support departmental communications
- Support fundraising campaigns and donor and former student engagement through enhanced collaboration with Donor and Alumni relations
We Will Communicate the Value and Impact of Research to Stakeholders and Peers
Actions:
- Identify and execute approaches that share our mission and our impact on the state of Texas and the United States
- Enhance collaboration between researchers and the college to identify and highlight valuable research to stakeholders
- Engage media outlets that promote the value of research and scholarship
- Encourage faculty to publish in publicly accessible outlets that reach broad audiences
- Create campaigns reflective of current strengths and future ambitions
- Identify and execute approaches that share our mission and our impact on the state of Texas and the United States
We Will Communicate the Contribution and Impact of Undergraduate Education
Actions:
- Develop communication campaigns regarding high-impact learning activities
- Communicate the value and impact of a comprehensive undergraduate education and teaching to the college’s majors, Texas A&M students, and the public
- Enhance messaging regarding the focus, opportunities, and excellence of the college’s breadth of degree programs
- Amplify undergraduate student stories of excellence and accomplishments
- Reinforce the message that undergraduate education which pursues learning for growth, respect, excellence, autonomy and trust (GREAT education) enhances professional workforce skills and citizenship
- Create communication strategies to highlight undergraduate teaching excellence, mentoring, and innovative pedagogy
We Will Communicate the Importance of Graduate Studies
Actions:
- Develop a communications campaign highlighting graduate student contributions
- Emphasize graduate students’ achievements in college and department newsletters
- Encourage the integration of graduate education impact into departmental reports and narratives
- Establish a Science Communication Fellows program in collaboration with the college’s Marketing and Communications Office
- Communicate the role of graduate students in mentoring undergraduate students
- Promote communication initiatives that feature excellent teaching, outstanding mentoring,
and state-of-the-art pedagogy in graduate studies
Success Metrics and Milestones:
- Establish integrated Marketing and Communications plan by FY27
- Acomplish15% increase in mentions of College of Arts & Sciences-affiliated units in local, state, and national media
- Achieve 20% year-on-year increase in the number of placements of faculty-authored pieces and interviews in public venues such as the Conversation and the AP (Associated Press) Campus Insights
- Annual increase in the number of mentions of the College, faculty, staff, and students in the media
- Create in-house internship program for student journalists by FY26
- Develop and implement faculty training program for communicating with public and media by FY27
- Benchmark our college with peer Colleges of Arts & Sciences to determine success in analytics such as rankings, social media followers, brand image, and media coverage
- Track of the number of stories featuring undergraduate and graduate students disseminated by university-level Marketing and Communications
